Name of client: UNICEF Albania

Implementation Period: September 2020 – October 2022

Budget: 238,107.69 EUR

Detailed description of the project:

In assisting UNICEF to achieve its mandate to advocate for the protection of children’s rights, help meet their basic needs and expand their opportunities to reach their full potential, UNICEF Albania has launched multiple projects dealing with human trafficking in and from Albania. The government demonstrated overall increasing efforts compared to the previous reporting period, considering the impact of the COVID-19 pandemic on its anti-trafficking capacity. As per the extensive research done by UNICEF as well as other organizations such as UNODC, Albania is a “country of source, transit, and destination for human trafficking.” While the number of women trafficked is deemed high. These women and children are trafficked for the sake of sexual exploitation and forced labor, and the poor are viewed as susceptible not only for economic reasons but also to the rigorous societal standards that they adhere to.

As part of the communication component of the human trafficking efforts by UNICEF Albania, MDA has designed and implemented a campaign with the following objectives:

• to raise awareness on the prevention of human trafficking, and
• to inform and empower the public on the risks and dangers associated with human trafficking, including methods/means used for the recruitment of victims

Name of client: Delegation of the European Union to Albania

Implementation Period: January 2018 - January 2022

Budget: 7,500,000.00 EUR

Detailed description of the project:

The purpose of this project was:

• To provide objective, clear and accessible information to Albanian citizens and to specific target groups on the EU, its policies and assistance programmes;
• To provide assistance to the EU Delegation to conduct efficient public diplomacy and outreach activities.

The key activities:

• Design, plan and implement communication strategies supporting the work of the EU Delegation; Provide daily assistance, support and advice to the EU Delegation in successfully implementing the EU’s and its own communication strategy, including support on crisis communication;
• Provide well-targeted structured and coordinated communication and visibility campaigns, based on clear messaging, about policies and reform areas supported by EU assistance and aiming at increasing public knowledge about the Instrument for Pre-accession Assistance (IPA) and other EU assistance;
• Propose and implement a cultural diplomacy strategy for the EU Delegation, which will increase cultural dialogue between Albania and the EU, support the cultural sector in Albania and provide positive visibility to European culture;
• Efficiently set up and manage a Europe House in Tirana, as an open hub for EU-related activities, for dialogue with citizens, CSOs, academics, etc, and for cultural initiatives.
• Ensure visibility of EU policies, EU assistance projects and programmes in every regions of the country, especially by strengthening the capacity of EU desks in municipalities and ensure their liaison with the work of the EU Delegation;
• Provide thorough research and analysis on public opinion in Albania especially in relation to the EU, including through opinion polls, focus groups, media review and media monitoring;
• Organize outreach activities and stakeholder engagement through EU related events covering all regions of the country, to improve EU visibility, visibility of EU assistance and foster public debate on the EU, the accession process, specific EU policies and the functioning of EU institutions.